Discover the trends, tech and tactics shaping the B2B marketing landscape
Customer advocacy, better quarterly business reviews, and tips for better lead nurturing programs are among the topics we circulated to our team in January.
Is there any connection between the way you segment your audience and the way they buy? We turn to Tim Riesterer from Corporate Visions and Aimee Dunn, our Director of Customer Success, for answers.
This month’s list demonstrates the importance of integration to buyers of IT and martech solutions; looks at what SMBs want from their tech purchases; and, of course, a look at the CCPA.
In the past 20 years, the world has gotten busier, more bombarded by messages, and more customer-centric. What have your webinars done?
Read our picks for the five best B2B reads published in November, including insightful pieces on personas, group problem solving, and more.
Martech spending is up. No it’s not. Are people using the martech they have? Maybe not. If you’re a marketer, keep your eye on the ball by building programs that work with the tech you have.
The most interesting things we read in October focused on Gen Z and B2B buying, customer experience, sales-marketing alignment, and more.
When it comes to creating a connection with your prospects and building trust, video performs like no other form of media.
Ours picks for the best September reads focus on lead quality, emerging martech, growing B2B accounts, and more.
In this episode of the podcast, we talk to Erica Seidel, a recruiter who helps businesses fill senior-level marketing positions about the jobs and the skills of a modern marketing executive.